Research in usability and user experience (UX) is oriented to the design and testing of new methodologies to increase the accuracy for collecting actual needs and desires of end users. Our work combines methods to improve UX through gamification and vice versa. The UserLab is a unique installation designed to collaborate with private companies and research institutions. The investigation conducted in our work has been always oriented to market needs and client demands, being very active in technology transfer activities transferring our knowledge and technologies to real life projects.
Human Computer Interaction Eva Villegas firstname.lastname@example.org